Global A2P sender-ID playbook

How sender IDs work across markets: alphanumeric, numeric and short-code paths, registration expectations and country examples.

What's inside

  • Three sender paths compared: alphanumeric, short code and long number.
  • The registration timeline, the lead-time questions, and the pre-launch checklist for each destination.
  • Mexico and Brazil examples; lead times are confirmed per sender at quote time.

8 pages

A registration path, not a string

A sender ID is a registration path, not a string in a form. Each destination decides which sender types it accepts, what documents it wants and how long the queue runs.

The matrix compares the three paths; the timeline shows the registration order; the checklist is what to finish before the first campaign.

Three sender paths

Reply path, registration and best use differ by sender type; the destination decides which are available.
Three sender paths Alpha senderShort codeLong number
Reply path Usually noYesYes
Registration Per marketNational allocationPer market
Best for One-way alertsHigh-volume two-wayTwo-way with a local number
Reply path, registration and best use differ by sender type; the destination decides which are available. Source: 3GPP TS 23.040: technical realization of the Short Message Service (SMS)
Text description

Alphanumeric senders usually cannot receive replies; short codes are allocated nationally and support two-way traffic; long numbers are registered per market and support two-way traffic with a local number.

Registration runs before the campaign

Sender registration

  1. 1 Collect the legal entity and use case
  2. 2 Register the sender
  3. 3 Approval Current step
  4. 4 Send and monitor
Collect the entity and use case, register the sender, wait for approval, then send and monitor.
Text description

The timeline is the registration order, not a promise of duration. Lead times vary by path, market and backlog and are confirmed per sender in the quote.

Pre-launch checklist

Country SMS rules

Sender rules per country, with the date each was checked.

Country SMS rules

Verified SMS rules by country, each with its source and the date we last checked it.

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Where this fits

The Mexico and Brazil sender guide works the two examples; the glossary defines short code and sender registration; the content pre-check tests message content before a campaign.

Adjacent to what we offer

We explain this here because it affects how you use our service.

Who it's for